The Emergence of COVID-19 to Augment the Instant Noodles Market Growth
Instant noodles are available in dried and precooked form along with flavoring powder and seasoning oil. Noodles are a convenient food products made of alkaline and flour mixtures. Other ingredients include stabilizers, starch, and edible oil, and other ingredients depend on the consumer’s flavor preferences. Instant noodles are gaining popularity due to factors such as easy to cook, easy portability, and longer storage capability.
The instant noodles market is increasing with the
increasing demand for convenient or ready to eat food products, as they are easy
to cook, which may aid the instant noodles market growth. Convenient food
products are popular among consumers as they offer many benefits such as wider
availability, longer shelf-life, different flavors, affordable prizing, and
instant appetizers. Instant noodles are one of the most popular snacks, gaining
hug traction across the global marketplace. Due to increasing demand, several
companies are investing in this segment to strengthen their foothold in the instant
noodles market.
For instance, in February 2021, Marico Ltd. announced its
foray into the instant noodles segment with the launch of 'Saffola Oodles' to
strengthen its foothold in the healthy, ready-to-cook snacking category and to
widen its demographic relevance. Moreover, some companies are adopting various
inorganic strategies to meet the increasing demand. For instance, in August
2019, Wai Wai instant noodles officially launched in India. The Chaudhary Group
of Nepal collaborated with CG Foods India Pvt. Ltd. to market and distribute
the product in India.
The emergence of COVID-19 and safety measures imposed by
many governments across the world have resulted in the strict closure of the
market. As a result, consumers preferred ready to eat food products or instant
foods, such as instant noodles, and this tendency is expected to remain even in
the post-pandemic period, which may drive the instant noodles market growth. For
instance, Maggi, go-to option for instant noodles, witnessed a significant boost
in sales amid pandemic. Sales of Maggi shot up by around 25% during the
pandemic and thus, company ramped up manufacturing across its five Maggi
factories during the lockdown.
Moreover, increasing consumption of healthy and nutritious
food is leading to increasing consumer inclination towards healthy and fortified
instant noodles, driving the instant noodles market growth. Consumers prefer
new and innovative food products that offer nutritional benefits. For instance,
in November 2020, Sunfeast YiPPee launched QuikMealz that offers noodles in a
bowl, to demonstrate innovation in the instant noodles segment. There are around
468 calories in 100 gram of Sunfeast Yippee Noodles.
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